Blogswithroshni

       NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT XIII: TVC SCRIPT Selected Advertising:   McDonald's 15 seconds commercial ( https://www.youtube.com/watch?v=oqpfgUQET6A) SHOOTING LOCATION: McDonalds DIRECTOR: ACTORS: 1 Male & 1 Female EDITOR:   VIDEO AUDIO The camera up on a man having breakfast at McDonald's   [CUT TO] The woman brings the breakfast and sits right in front of the man WOMAN: “Oh, egg McMuffin good call babe and you’re definitely not my boyfriend.” [CUT TO] The man is completely lost and looks here and there as the woman stands up and goes in search of her boyfriend at McDonald’s JINGLE PLAYING It is easy to get lost in breakfast at McDonald’s   [CLOSING SHOT] The man looks at the girl who is still searching for her boyfriend.   TVC Script for Cadbury Dairy Milk Silk SHOOTING

       NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT XII: RADIO SCRIPT COCA-COLA ZERO SUGAR AGENCY: Madison Advertising Private Ltd. CLIENT: COCA COLA MEDIUM: RADIO TITLE: Just one life! LENGTH: 1 min DATE: 10.10.23 NARRATOR: Mahendra Singh Dhoni & Neeraj Chopra VOICE DIRECTION: Heartwarming & Relaxing MUSIC: Dil Chahta Hai NJ: Life is unpredictable. MSD: Yeah NJ: What do you think about life? MSD: We have got one life, just one, let's drink Coke Zero and celebrate that we were born, we won for our nation, and have created a legacy! NJ: A legacy just like Coke Zero Sugar has created. MSD & NJ: Really! JINGLE: Being born is not in your hands, but creating a legacy is! Drink Coke Zero Sugar and create a legacy that will go down the nation's history!

      NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT XI: JINGLES JINGLE FOR RED BULL " Everyone wants to reach the moon, Why the moon when you can reach the stars. Drink Red Bull and chase the stars. Red Bull gives you wings to chase the stars and to be a star! Grab a Red Bull and fly high as you can." JINGLE FOR FANTA " Friendships are never born, But when you build a  special  bond  with your friends  that bond gives birth to "Friendship" Let's share Fanta with our friends to celebrate the friendship, to celebrate the bond, & to celebrate us! FANTA makes you do  crazy  things with your friends. Fanta makes your living carefree with your friends."

       NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT X: BODY COPY  STYLE 1 -  Using the five pointers: Elaboration, Substantiation, Product Benefit, Competition, Call to action  The dazzling smile depicts confidence and helps you win every aspect of your life. Colgate helps to differentiate the smile from the others. A smile that is made possible by Colgate. Colgate stands out with a bright shine and germ protection. Make your teeth whiter and smile brighter with Colgate. Destructing into the 5 pointers: 1  Elaboration: The dazzling smile depicts confidence, and helps you win every aspect of your life. 2. Substantiation:   Colgate helps to differentiate the smile from the others. 3. Competition:  A smile that is made possible by Colgate. 4.  Product Benefit : Colgate stands out with a bright shine and germ protection. 5. Call to Action: Make your teeth whiter and smile brighter with Colgate. STYLE 2 -  Short body copy, in only 20-25 words. Inclu