ROSHNI DAS | JINGLES | ROLL NO 31

     NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING

ASSIGNMENT XI: JINGLES


JINGLE FOR RED BULL


" Everyone wants to reach the moon,

Why the moon when you can reach the stars.

Drink Red Bull and chase the stars.

Red Bull gives you wings to chase the stars

and to be a star!

Grab a Red Bull and fly high as you can."



JINGLE FOR FANTA


" Friendships are never born,

But when you build a 

special bond with your friends 

that bond gives birth to "Friendship"

Let's share Fanta with our friends

to celebrate the friendship,

to celebrate the bond,

& to celebrate us!

FANTA makes you do crazy 

things with your friends.

Fanta makes your living carefree with your friends."

Comments

Post a Comment

Popular posts from this blog

ROSHNI DAS | CREATIVE BRIEFS | ROLL NO 31

  NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT VIII: CREATIVE BRIEFS CLIENT: Raymond Ltd. PRODUCT CATEGORY: Suits for men BRAND NAME: Raymond ASSIGNMENT: 1:04 sec, Television Commercial TVC TARGET GROUP: 25-45; Upper class & Upper middle class, Urban communities, Working Professionals, Romance Music COMPETITIVE FRAME: SWOT STRENGTH: Legacy brand, Loyalty, Good Advertising, Brand Name, Iconic Music WEAKNESS: Low global presence, Price OPPORTUNITIES: Growth of the middle class, Global Expansion THREATS: Presence of other high-end brands like VAN HEUSEN etc. CONSUMER BELIEFS: Romance, Occasion, Pricey ADVERTISEMENT OBJECTIVE: To embed itself in the mind of the audience with the message "THE COMPLETE MAN" & LOVE KEY SELLING MESSAGE: Sharing beautiful moments with your loved ones. MANDATORY INCLUSIONS: Romance, Brand name, LOGO, Product APPEAL: Emotional, Romance, Music TONALITY: Playful, Light-hearted BRAND PERSONALITY: Lovable KEY RE
Read more

ROSHNI DAS | TVC SCRIPT | ROLL NO 31

       NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT XIII: TVC SCRIPT Selected Advertising:   McDonald's 15 seconds commercial ( https://www.youtube.com/watch?v=oqpfgUQET6A) SHOOTING LOCATION: McDonalds DIRECTOR: ACTORS: 1 Male & 1 Female EDITOR:   VIDEO AUDIO The camera up on a man having breakfast at McDonald's   [CUT TO] The woman brings the breakfast and sits right in front of the man WOMAN: “Oh, egg McMuffin good call babe and you’re definitely not my boyfriend.” [CUT TO] The man is completely lost and looks here and there as the woman stands up and goes in search of her boyfriend at McDonald’s JINGLE PLAYING It is easy to get lost in breakfast at McDonald’s   [CLOSING SHOT] The man looks at the girl who is still searching for her boyfriend.   TVC Script for Cadbury Dairy Milk Silk SHOOTING
Read more

ROSHNI DAS | RADIO SCRIPT | ROLL NO 31

       NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT XII: RADIO SCRIPT COCA-COLA ZERO SUGAR AGENCY: Madison Advertising Private Ltd. CLIENT: COCA COLA MEDIUM: RADIO TITLE: Just one life! LENGTH: 1 min DATE: 10.10.23 NARRATOR: Mahendra Singh Dhoni & Neeraj Chopra VOICE DIRECTION: Heartwarming & Relaxing MUSIC: Dil Chahta Hai NJ: Life is unpredictable. MSD: Yeah NJ: What do you think about life? MSD: We have got one life, just one, let's drink Coke Zero and celebrate that we were born, we won for our nation, and have created a legacy! NJ: A legacy just like Coke Zero Sugar has created. MSD & NJ: Really! JINGLE: Being born is not in your hands, but creating a legacy is! Drink Coke Zero Sugar and create a legacy that will go down the nation's history!
Read more