ROSHNI DAS | BODY COPY | ROLL NO 31

      NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING

ASSIGNMENT X: BODY COPY 



STYLE 1 - Using the five pointers: Elaboration, Substantiation, Product Benefit, Competition, Call to action 

The dazzling smile depicts confidence and helps you win every aspect of your life. Colgate helps to differentiate the smile from the others. A smile that is made possible by Colgate. Colgate stands out with a bright shine and germ protection. Make your teeth whiter and smile brighter with Colgate.



Destructing into the 5 pointers:

1  Elaboration: The dazzling smile depicts confidence, and helps you win every aspect of your life.
2. Substantiation:  Colgate helps to differentiate the smile from the others.
3. Competition:  A smile that is made possible by Colgate.
4. Product Benefit: Colgate stands out with a bright shine and germ protection.
5. Call to Action: Make your teeth whiter and smile brighter with Colgate.





STYLE 2 - Short body copy, in only 20-25 words. Inclusive of: Transition (from headline to copy), Benefits, and Call to Action.

Colgate gives brighter shine and germs protection 24*7. Buy Colgate and smile brighter than ever, because a bright smile and whiter teeth give you confidence.



STYLE 3 - Long body copy, in 150 words. In testimonial style and inclusive of product features and benefits. Elaborate on the statement, "It's my smile that has made all the difference". 


A smile builds up confidence. Colgate Visible White creates magic in your smile and that smile is the gateway to success. A smile that not only gives you confidence but also attracts success and opportunities. Colgate Visible White helps to differentiate the smile from the others and draws positive energy. Colgate gives brighter shine and germs protection 24*7. The confidence needed to overcome the challenges and conquer the world is only possible with Colgate Visible White. 

A dazzling smile is unforgettable and makes everyone wonder. A smile that grabs the attention of success in your life. Colgate stands out with a bright shine and germ protection. Make your teeth whiter and smile brighter with Colgate. Colgate Visible White is the secret behind my smile and, "It's my smile that has made all the difference". 




















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