ROSHNI DAS | TVC SCRIPT | ROLL NO 31

      NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING

ASSIGNMENT XIII: TVC SCRIPT

Selected Advertising:  McDonald's 15 seconds commercial (https://www.youtube.com/watch?v=oqpfgUQET6A)

• SHOOTING LOCATION: McDonalds
• DIRECTOR:
• ACTORS: 1 Male & 1 Female
• EDITOR:

 

VIDEO	AUDIO
The camera up on a man having breakfast at McDonald's
[CUT TO] The woman brings the breakfast and sits right in front of the man	WOMAN: “Oh, egg McMuffin good call babe and you’re definitely not my boyfriend.”
[CUT TO] The man is completely lost and looks here and there as the woman stands up and goes in search of her boyfriend at McDonald’s	JINGLE PLAYING It is easy to get lost in breakfast at McDonald’s
[CLOSING SHOT] The man looks at the girl who is still searching for her boyfriend.

TVC Script for Cadbury Dairy Milk Silk

• SHOOTING LOCATION: Park
• DIRECTOR: Roshni Das
• ACTORS: An old couple
• EDITOR:

VIDEO	AUDIO
An old couple sitting on a bench in the garden watching the young couples holding hands and walking side-by-side.
[CUT TO] The wife watches a young couple and reminisces about her own youth	WIFE: Those were the days…young love is such a beautiful thing. I wish we could only turn back time and relive those days.
[CUT TO] The husband looks at her wife with a loving smile and gives a piece of Cadbury Silk to her.	HUSBAND: Just like Cadbury’s every bite, every day is a celebration of love & togetherness.
[CUT TO A CLOSE-UP OF THEIR FACES] The couple shares a loving glance
[CUT TO] The couple stands up and the husband offers his arms to his wife	HUSBAND: Shall we continue our sweet journey?
[CUT TO] The couple walk away hand in hand	SILK JINGLE PLAYING IN THE BACKGROUND: Kiss me, close your eyes Miss me, close your eyes And kiss me
[CLOSING SHOT] The Cadbury Logo and tagline appear on the screen	VOICE-OVER: Share the joy of love & togetherness

 

TVC Script for Lay's, Doritos & Kurkure Sizzling Hot

• SHOOTING LOCATION: Studio
• DIRECTOR: Roshni Das
• ACTORS: 3 young boys (25 yrs), An old man
• EDITOR:

VIDEO	AUDIO
People gathered for the funeral of an old man and a group of 3 friends were eating Lays, Doritos & Kurkure.
[CUT TO] All 3 friends' eyes are filled with tears and the tears fall down their cheeks because of the hot, sizzling, and spicy chips.	FRIEND 1: This Hot Lays, Spicy Doritos & Sizzling Kurkure made us cry for this dead old man.
[CUT TO] The dead old man rising from his coffin	DEAD OLD MAN: I also want to cry at my funeral
[CUT TO] Lays, Doritos & Kurkure appear on the screen	JINGLE PLAYING: Grab it & share it with your friends, Sizzling bites, & the spiciness will not end!
[CLOSING SHOT] The dead old man is eating chips with the group of 3 friends and tears are falling down his cheeks	VOICE-OVER: The Spiciness can even bring back the dead alive! Expect the unexpected!