ROSHNI DAS | AD ANALYSIS | ROLL NO 31

 NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING  

ASSIGNMENT IV: AD ANALYSIS

RAYMOND

TAGLINE: THE COMPLETE MAN

SLOGAN: FEELS LIKE HEAVEN, FEELS LIKE RAYMOND.

i) Identifying the target audience.

Ans= Upper class and Upper middle-class section of urban society.

ii) Identifying the key selling message.

Ans= A man who can go out of the way for the family. They are selling more than a gentleman and a suit.

iii) Identifying the other allied messages in the ad.

Ans= The societal transformation that they had shown in the ad. It shows that being a gentleman is not just about doing business but it's all about how you treat your wife & family. That makes a man successful -"The Complete Man."

iv) Tone of the ad.

Ans= Emotional (Customer can relate to)

v) The appeals used in the ad.

Ans= Emotional Appeals & Musical Appeals.

vi) Emotions used in the ad. (If applicable)

Ans= Empathy.

vii) Ad production. (Including soundtracks and graphics)

Ans= The hallmark of Raymond commercials, is the background score that makes all the audiences feel nice.

viii) Product placement.

Ans= Raymond's luxury suits.

ix) Branding.

Ans= Raymond sells emotions that people can relate to.

x) Mandatories. (If any)

Ans= Being There.

xi) Cultural Significance of the ad.

Ans= Gender Equality.

xii) What works and doesn't in the ad?

Ans= The gender equality thing creates a sensation and it works, as it inspires the future generation.

xiii) Suggestions/recommendations to better the ad.

Ans= The advertisement is perfect and needs no suggestions.