ROSHNI DAS | HEADLINES | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT IX: HEADLINES
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ROSHNI DAS | CREATIVE BRIEFS | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT VIII: CREATIVE BRIEFS CLIENT: Raymond Ltd. PRODUCT CATEGORY: Suits for men BRAND NAME: Raymond ASSIGNMENT: 1:04 sec, Television Commercial TVC TARGET GROUP: 25-45; Upper class & Upper middle class, Urban communities, Working Professionals, Romance Music COMPETITIVE FRAME: SWOT STRENGTH: Legacy brand, Loyalty, Good Advertising, Brand Name, Iconic Music WEAKNESS: Low global presence, Price OPPORTUNITIES: Growth of the middle class, Global Expansion THREATS: Presence of other high-end brands like VAN HEUSEN etc. CONSUMER BELIEFS: Romance, Occasion, Pricey ADVERTISEMENT OBJECTIVE: To embed itself in the mind of the audience with the message "THE COMPLETE MAN" & LOVE KEY SELLING MESSAGE: Sharing beautiful moments with your loved ones. MANDATORY INCLUSIONS: Romance, Brand name, LOGO, Product APPEAL: Emotional, Romance, Music TONALITY: Playful, Light-hearted BRAND PER...
ROSHNI DAS | TAGLINES | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT VII: TAGLINES APPLE: McDonald's: i] Beyond Imagination i] Eat & Repeat ii] The One ii] Love is sharing iii] In the Multiverse ...
ROSHNI DAS | BRAND NAMES | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT VI: BRAND NAMES TSHIRTS ECONOMY ELECTRIC CAR BABY DIAPERS ADULT DIAPERS TEMPLE JEWELERY TEASS EcoRide Lilliput Diapers Feel Free Triveni UrbanT Elect Wheels Giggle Nights Comfy Diapers Pavitra DON IT Eco-Drive Peek-a-Boo Forever young Aabhushan ZOMBY-Tees ElectRide Cuddle & Snuggle Live Freely Sacred Jewels GenZ Fusion ECOTech Dry Clouds Carefree Karnika FreeSoul Tees GreenDrive Nappy Diapers Dignicare Aakriti TrendTees NatureRider Touch Of Mom Soft Shield Divine Jewels ...
ROSHNI DAS | CREATIVE HEADLINES | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT V: CREATIVE HEADLINES 1. Cost of gas cylinders v/s Deepika Padukone's closet. 2. The Trilogy (Smuggler, Shampoo & Gold) 3. The Heart Of Stone ft. PM MODI. 4. Captain Cool's Red Hot Car. 5. Rocky & Rani rocking the theatres. 6. God's Plan by Nitin Gadkari.
ROSHNI DAS | AD ANALYSIS | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT IV: AD ANALYSIS RAYMOND TAGLINE: THE COMPLETE MAN SLOGAN: FEELS LIKE HEAVEN, FEELS LIKE RAYMOND. i) Identifying the target audience. Ans= Upper class and Upper middle-class section of urban society. ii) Identifying the key selling message. Ans= A man who can go out of the way for the family. They are selling more than a gentleman and a suit. iii) Identifying the other allied messages in the ad. Ans= The societal transformation that they had shown in the ad. It shows that being a gentleman is not just about doing business but it's all about how you treat your wife & family. That makes a man successful -"The Complete Man." iv) Tone of the ad. Ans= Emotional (Customer can relate to) v) The appeals used in the ad. Ans= Emotional Appeals & Musical Appeals. vi) Emotions used in the ad. (If applicable) Ans= Empathy. vii) Ad production. (Including soundtrac...
ROSHNI DAS | DEEP SEEING | ROLL NO 31
NAME: ROSHNI DAS CLASS: M.A. APR ROLL NO: 31 SUBJECT: COPYWRITING ASSIGNMENT III- DEEP SEEING A smile can change everything, it can change the perception. This work of art not only engages with the audience but also connects with them emotionally. This work of art keeps on staring at the people and it seems as if it's trying to hallucinate. This work of art has led to one-sided love and suicides. The painting has its own mailbox in which this art receives fan mail and flowers to it. This piece of art has inspired many singers, writers, and painters around the world. While perfecting the smile, the artist spent his nights in the depths of a hospital's morgue, peeling the skin off cadavers and studying the muscles and nerves underneath. However, to be able to capture these studies in such minute detail the artist had to break the law by dissecting corpses and sketching his findings. This piece of art inspire...