Blogswithroshni

   NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT IX: HEADLINES

  NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT VIII: CREATIVE BRIEFS CLIENT: Raymond Ltd. PRODUCT CATEGORY: Suits for men BRAND NAME: Raymond ASSIGNMENT: 1:04 sec, Television Commercial TVC TARGET GROUP: 25-45; Upper class & Upper middle class, Urban communities, Working Professionals, Romance Music COMPETITIVE FRAME: SWOT STRENGTH: Legacy brand, Loyalty, Good Advertising, Brand Name, Iconic Music WEAKNESS: Low global presence, Price OPPORTUNITIES: Growth of the middle class, Global Expansion THREATS: Presence of other high-end brands like VAN HEUSEN etc. CONSUMER BELIEFS: Romance, Occasion, Pricey ADVERTISEMENT OBJECTIVE: To embed itself in the mind of the audience with the message "THE COMPLETE MAN" & LOVE KEY SELLING MESSAGE: Sharing beautiful moments with your loved ones. MANDATORY INCLUSIONS: Romance, Brand name, LOGO, Product APPEAL: Emotional, Romance, Music TONALITY: Playful, Light-hearted BRAND PER...

  NAME: ROSHNI DAS   CLASS: M.A. APR   ROLL NO: 31   SUBJECT: COPYWRITING ASSIGNMENT VII: TAGLINES APPLE:                                                                              McDonald's: i] Beyond Imagination                                                     i] Eat & Repeat ii] The One                                                                        ii] Love is sharing iii] In the Multiverse            ...